Country Road launched their “Feels Like Summer” campaign, with the purpose of having the country road branded caravan visit each city (CPT,JHB,DBN) to create a unique pop up experience for their consumers.
The purpose was for each city to experience the Country Road brand by viewing their products and being able to take your own personalized selfie in the caravan. The customized pod would print all the unique hashtags (#countryroadstyle), From Instagram at each event. This allowed each customer to take away their own personal experience from the brand and in turn increase engagement of the brand on social media. Random prizes were also given out to lucky winners if they received a print with the “you are a winner” coupon at the back.