This annual event was very much in need of a high-end makeover and Formative were called in to do the job. We were given complete creative control over the look and feel.

We designed a very clean, crisp, elegant and contemporary look to the entire lookout venue.

An empty, static marquee venue was transformed into a high-class New York hotel lounge. A very happy client ensured that Formative has been awarded the 2014 event.



AfricaCom is the biggest, best and most influential tech and telecoms event on the continent, and the only place to meet innovators driving Africa's digital transformation.