Formative were proud to have been awarded the Santam Broker Roadshow by our good client, Draft FCB. The project had to be developed to tight criteria. Along with the usual challenges of travelling and being held in seven, very different sized venues.

Our extremely clever and creative solution was to construct 4 cubes, each of which would become a free-standing projection and audio unit. Each would project onto the other creating a completely immersive environment for the delegates.



Santam is the leading general insurer in South Africa with a market share of more than 22%. Santam provides a diverse range of general insurance products and services in southern Africa and internationally through a network of 2 700 intermediaries and direct channels. Serving more than 1 million policyholders who range from individuals to commercial and specialist business owners and institutions.