After a hugely successful 2012 roadshow, we were proudly asked to design and produce the 2013 Santam Broker Conference. This year we designed a beautiful, curvaceous yet simplistic set for the main event which was held in the Sandton Convention Centre.

The main event was simultaneously transmitted via satellite to 12 other smaller venues throughout South Africa. Formative where responsible for the design and production of the main show and the entire technical solution as well as project management for every satellite receiving venue countrywide.

This was a huge logistical challenge which was executed without a hitch.



Santam is the leading general insurer in South Africa with a market share of more than 22%. Santam provides a diverse range of general insurance products and services in southern Africa and internationally through a network of 2 700 intermediaries and direct channels. Serving more than 1 million policyholders who range from individuals to commercial and specialist business owners and institutions.