Fashion Show: Phillip Morris


This was the finale of the Philip Morris Ambassador Competition – the brand’s search for 12 premier brand ambassadors. Kilowatt AV was approached to conceptualise, design and technically manage the stage and peripheral areas. The event called for precision and seamless execution.


  • Technical
  • 3D Animation
  • 3D Design
  • Video Mapping
  • Logistics
  • Special Effects


With over six live acts, choreographers, Jan Malan and team, show callers, 18 d&b cabs, 3.5 tons of staging, 3 HD (high definition) projectors 900m fibre, 36 LED screens, 50 motors, 580m Prolyte Trussing, 168 lighting fixtures, four cameramen, 74 Pyro charges, 100 models and one insane drummer this show oozed glamour with a wow factor fit for a brand of this stature. A LED Screen with false door was the backdrop to the ramp. Vertically mounted projectors projected onto flown horizontal projection screens. A motorized reveal box, placed centre stage, revealed a massive drumkit which was the focal point for the opening scene. Challenges included an extremely tight production schedule involving setup, four rehearsals, and final show and breakdown.

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